Surface Pro Microsoft's sales in China to adhere to the "middle" strategy

"It was first designed as a computer, ultimately based on the tablet form of show." Panos Panay, Microsoft's global vice president of Surface Pro and other flat products introduced in Beijing in April 2, What is not at the same time.

In fact, this is Microsoft's second attempt in the field of Tablet PC. Previously, Microsoft has released a tablet products Surface RT based on the ARM architecture.

However, due to software compatibility issues, Microsoft has a lot of software on the PC is also difficult to run on Surface RT. Many consumers are starting to wait and see, to expect Microsoft how to solve these problems. It was also waiting for the release of the Surface Pro.

So Microsoft Surface Pro x86 architecture-based high hopes. Also have more processing performance, because it is a good way to solve the compatibility problem, almost able to complete all the work on the PC. Panos will be described as a computer tablet form of existence.

Reporters learned from the Microsoft Surface design team, Microsoft chose this location to cut, because it was discovered that the tablet, the people always like to convert back and forth between work and play. Microsoft made the Tablet PC and touch keyboard design.

Can be found from the Microsoft showed an ad film, the initial positioning of the Microsoft Surface Pro office family crowd. Requires both notebook performance to handle day-to-day work, but also need the entertainment features of the plate.

Microsoft Greater China chief operating officer of the high cost of Dun (Gordon Frazer) reference to their statistics: 200 million office workers in the choice of the next office Tablet PC when preferred Windows. As the tablet market later, Microsoft is expected to open up the situation by office workers crowd.

In fact, the current global tablet market the basic rule of the Apple and Android, just before Apple's dominance into a Apple iPad and various Android Tablet average world.

According to market research firm IDC expects the share of the Android tablet in 2013 will continue to grow, reaching 48.8% share. Apple iPad's market share will be gradually reduced to 46%.

In addition, IDC pointed out that the Windows tablet expected in 2013 will be 2.8% of the market share, and may reach 7.4% in 2017. Surface Pro sales, the investigation agency did not give specific expectations.

Fee Gordon Brown said that China has for many years is the world's largest PC market, has also recently become the world's largest intelligent terminal market (including mobile phones, etc.). Therefore, the performance of the Chinese market for Microsoft's attempt in flat areas essential to the success.

According to Microsoft, Microsoft Surface in domestic sales channels including the the Microsoft China the official Mall, Lynx Mall Microsoft official flagship store, Gome Hongtusanbao, Jingdong Mall, the U.S. commitment paraelectric and Suning Appliance and other multi- of online and offline retail channels.

From April 2, 2011 beginning at 9:00 pm, the consumer can purchase the Surface Pro products through these channels. 128G Surface Pro version sells for 7,388 yuan. Fee Gordon Brown stressed that, China is the Microsoft Surface Pro outside the North American market, the world's first listed on overseas markets.

In order to adapt to the needs of Chinese consumers, Panos said Microsoft also specifically launched the Chinese version of Surface, which donated office software Office 2013 preloaded.
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