Sunday, May 12, 2013

Windows 8 failed marriage with iTunes reasonable

According to foreign media reports, Microsoft recently said that Microsoft should not expect there will be the scene of the Windows version of iTunes in Windows 8 new user interface. Microsoft and Apple disputes between the two technology giants for a long time, I believe that Microsoft's above statement is not surprising.
ITunes first appeared in 2003, Apple Mac computers, PC users have long been known and widely used. ITunes users the most attractive for two main reasons: First, the user can through iTunes purchased in the iTunes Store in a variety of content and services; Second, iTunes emergence of Apple users by iPod, iPhone and iPad The content provides a convenient way.
Today people use iTunes as well as access to network services and content is changing, and this change is very fast. Today, a growing number of Apple users directly from iOS devices built-in iTunes for Web content and services. In September last year, Apple has said that two-thirds iTunes downloads directly from iOS devices, rather than a personal computer (Mac and PC).
Now Windows 8 users can access iTunes and services through its purchase of Web content, but the whole process is very complex. So far, Apple has not developed a version of Windows 8 RT's iTunes. Windows 8 Pro device can run ITunes, ITunes is running in the state of desktop computers, which makes the function of iTunes can not be fully brought into play, thus the view that Microsoft and Apple as soon as possible "marriage" in order to launch exclusive version of iTunes. Software R & D program for the future, Apple's spokesman said noncommittal.
The author believes that Apple really want to invest human material and financial resources to developing a products can enhance their competitors strength? One of the core factors is - economic benefits. Annual Apple iTunes sales network content and services worth billions of dollars. Statistics show that only in the last quarter of the iTunes Store are to income accounted for more than 50% of the proportion of the total revenue of Apple's iTunes software services. In addition, this number is still rising, seasonal iTunes Store revenue accounted for comparison to the same period last year increased by 30%.
In my opinion, the real cause of Microsoft and Apple "marriage" the key to failure is Apple does not want to see Microsoft's operating system by more consumers, thus further protect the iPad and Mac's position in the market competition. In fact, Apple is well versed in a successful application can guide the user to use a specific operating system platform. On these issues, Apple is in a certain dominance, Apple has the most popular operating platform, the most popular applications on the platform, because of this it may stimulate more users choose Apple hardware products.

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