According to foreign media reports, in the mobile Internet market, Google's Android is replacing Apple iOS become the protagonist, at the same time, Apple's R & D innovation appeared sluggish. Forbes site analysis of articles published that enterprising apple, is being repeated year's defeat in the PC market: in a self-created new markets and become marginalized role.
Market research firm IDC data released last week show that Google's Android is accelerating erode Apple iOS position. In the past year, Android jumped 79 percent share of the global share reached 75%, iOS grew by only 7 percent share of only 17%.
Forbes article pointed out that in iPod, iPad before the advent of innovative products, Apple IBM (in the past), in charge of Dell's PC market become niche players, do not want to repeat this tragedy, apple, back to the PC market, "old pattern" in ?
Over the past decade, Apple relies on a series of innovative beat Sony, Dell, Nokia, Ericsson, Motorola and other rivals. But today Apple has undergone some subtle changes, the lack of investment in research and development, which will affect the lead.
According YCharts statistics, in the past 12 months, Apple's R & D Expenditure ($ 3.9 billion) in the technology industry ranked only 21, Google is the first seven, including R & D investment than Apple's Intel (No. 1, 10300000000 dollars), Microsoft (No. 2, $ 10.2 billion), IBM (No. 9, $ 6.4 billion), Amazon (No. 15, $ 5.4 billion).
Lack of investment in research and development, leading to Apple's innovation can not keep Google. In the new product, Apple has been tight-lipped, but the industry blog or CMA disclosed in advance. According to rumors, Apple's future may be released within 12 months of new products including iPhone 5S, smart TV and smart watches.
Many people on the iPhone 5S's reaction was "also used to toss to upgrade?" It should be noted that the smart phone is transferred to the big screen. In addition, many people believe that intelligent TV has missed the opportunity, many competitive products improved user interface, with better Internet capabilities. Apple watches likely to succeed, but if the delay is not listed, the opponent will be pre-emptive. As a comparison, from fiber optic broadband to Google Glasses, Google innovative product after another.
Forbes article points out, the time back in 2000, Apple was a niche of high-end computer gamers, PC market share does not exceed 3%. Later, Apple with "creative thinking" (ThinkDifferent) created iPod, iPad and iPhone market. But today, the world is still changing, consumers want to get a different experience, apples if stagnant, will only lose subscribers.
The article points out that Apple should be large amounts of cash for research and innovation, return to the "innovative thinking" Fundamentally, otherwise Google will use innovative than Apple has become the world's most valuable technology company.
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