Surface Pro Microsoft's sales in China to adhere to the "middle" strategy

"It was first designed as a computer, ultimately based on the tablet form of show." Panos Panay, Microsoft's global vice president of Surface Pro and other flat products introduced in Beijing in April 2, What is not at the same time.

In fact, this is Microsoft's second attempt in the field of Tablet PC. Previously, Microsoft has released a tablet products Surface RT based on the ARM architecture.

However, due to software compatibility issues, Microsoft has a lot of software on the PC is also difficult to run on Surface RT. Many consumers are starting to wait and see, to expect Microsoft how to solve these problems. It was also waiting for the release of the Surface Pro.

So Microsoft Surface Pro x86 architecture-based high hopes. Also have more processing performance, because it is a good way to solve the compatibility problem, almost able to complete all the work on the PC. Panos will be described as a computer tablet form of existence.

Reporters learned from the Microsoft Surface design team, Microsoft chose this location to cut, because it was discovered that the tablet, the people always like to convert back and forth between work and play. Microsoft made the Tablet PC and touch keyboard design.

Can be found from the Microsoft showed an ad film, the initial positioning of the Microsoft Surface Pro office family crowd. Requires both notebook performance to handle day-to-day work, but also need the entertainment features of the plate.

Microsoft Greater China chief operating officer of the high cost of Dun (Gordon Frazer) reference to their statistics: 200 million office workers in the choice of the next office Tablet PC when preferred Windows. As the tablet market later, Microsoft is expected to open up the situation by office workers crowd.

In fact, the current global tablet market the basic rule of the Apple and Android, just before Apple's dominance into a Apple iPad and various Android Tablet average world.

According to market research firm IDC expects the share of the Android tablet in 2013 will continue to grow, reaching 48.8% share. Apple iPad's market share will be gradually reduced to 46%.

In addition, IDC pointed out that the Windows tablet expected in 2013 will be 2.8% of the market share, and may reach 7.4% in 2017. Surface Pro sales, the investigation agency did not give specific expectations.

Fee Gordon Brown said that China has for many years is the world's largest PC market, has also recently become the world's largest intelligent terminal market (including mobile phones, etc.). Therefore, the performance of the Chinese market for Microsoft's attempt in flat areas essential to the success.

According to Microsoft, Microsoft Surface in domestic sales channels including the the Microsoft China the official Mall, Lynx Mall Microsoft official flagship store, Gome Hongtusanbao, Jingdong Mall, the U.S. commitment paraelectric and Suning Appliance and other multi- of online and offline retail channels.

From April 2, 2011 beginning at 9:00 pm, the consumer can purchase the Surface Pro products through these channels. 128G Surface Pro version sells for 7,388 yuan. Fee Gordon Brown stressed that, China is the Microsoft Surface Pro outside the North American market, the world's first listed on overseas markets.

In order to adapt to the needs of Chinese consumers, Panos said Microsoft also specifically launched the Chinese version of Surface, which donated office software Office 2013 preloaded.
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To prepare for the 7-inch tablet Microsoft change Win8 resolution minimum standard

Recently, Microsoft quietly changed the hardware specifications of the Windows 8 system, indicates that Microsoft seems to be with the cooperation partners have teamed up to launch Tablet PC 7-8 inches. IPad mini, the Kindle Fire HD and Google Nexus 7 and so on several big success of the Tablet PC to direct competitors, Microsoft's new products will have to face the kind of competition? Before Microsoft always love that eyes locked on the Tablet PC products more than 10 inches, to some extent reflect the view of Microsoft has always believed that the Tablet PC is just another PC products.

Recently, the news that Microsoft's new system Windows Blue flying, on the other side, Microsoft is also this month quietly changed the hardware specifications of the Windows 8 system, it seems that Microsoft has begun to ready to launch the small size of the Tablet PC.

Microsoft earlier this month, told the various PC partners released a 2013 Windows system authorized notice, modify PC makers get Windows 8 hardware standards authorized. The new Windows 8 hardware specifications to relax before the stipulated 32-bit Windows system display resolution of 1366 × 768 requirements must be met. According to Microsoft's new hardware standard, the only resolution not less than 1024 × 768 hardware will obtain the authorization of Windows 8.

From Microsoft's announcement on the new standard seems to have become effective, but it seems that the impact of the new standard after the new products and the Windows Blue larger. In addition, according to ZDNet reports show that Microsoft highlighted If you want to use the Windows operating system on low-resolution devices, hardware vendors who must make still at least support the premise of the low-resolution run two new requirements Metro applications commitments.

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The next generation iPhone will use all-glass body and dual screen?

Beijing March 29 news, technology news site SAI reported, Apple recently announced a patent design application. The main content of the design: the next-generation iPhone will feature all-glass, full-screen, full-transparent, and wrap-around screen body design.

To focus exclusively on Apple technology developments, technology website Patently Apple announced this new iPhone fuselage design sketches.

Patently Apple also summarized the main contents of the application of the Apple this technology patent: "In today's technological innovation focused on softness, wrap-around screen, this screen can be aluminum, glass or transparent design this future iPhone design does not provide any physical buttons, so you want to adjust the volume of this iPhone, simply hand hover next to the display will be able to see the corresponding virtual control buttons. advantage of its unique dual-screen design, this the new body also can create 3D visual effects. undoubtedly Apple is the most popular this year, one of the technological innovation. "

SAI said that the technology of Apple patent application looks very good. It needs to be pointed out that, from past experience, Apple for its large number of new products and technologies to the filing for patents, these patent is granted, there are a large number of patents never into market products. The general idea of Apple doing: If you have a new product idea, then filed a patent application in time before Samsung and other competitors.

Shows that Apple new generation iPhone design patent application, the fuselage both could become the iPhone 6 or iPhone prototype design, there are likely to be shelved, and will not see the real product in the market.

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The exact uk's limited cell electricity regarding making ends meet a key chain

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Windows Blue targeting Intel Haswell ultra-extreme

According to foreign media reports, longer battery life, Haswell will be equipped with ultra-extreme operating system of Microsoft Windows Blue. , According to sources familiar with Intel's upcoming Haswell chips will work closely together with the operating system of Microsoft Windows Blue.

The Haswell chip is expected to be launched in June this year, is Intel's next-generation mainstream chip, will support over most of this mix and match products and a lot of tablet PCs and notebook computers. Intel CEO Paul - Paul Otellini (Paul Otellni) recently released a statement saying that the Intel Haswell chip technology will make the battery life increase the most in the history of the upgrading of the Intel chip.

However, the Microsoft Windows Blue - Windows 8 upgrade program - can improve the energy efficiency of the entire ultra-extreme. It is reported that Microsoft is developing a "power-saving mode, can be adapted to a variety of mobile devices with different performance output. This means that, with the the Intel Haswell chips with the Windows Blue operating system, will behave more like a smart phone or tablet PC operating system.

"You will be able to buy runs very fast over most of this, their speed will be more than you can imagine, over Ivy Bridge PC computer. However, you will still be able to enjoy a longer battery life.", Sources said. Intel's mainstream chips Ivy Bridge will be the Haswell replaced.
"It is a longer period of dormancy., Your email synchronization when you open the computer to flip. Therefore, you will be able to give full play to its electricity. This is the advantage of the Windows Blue." The sources said.

The Haswell chips advantage of Standby improved technology, that is, when the device is in sleep mode, it is still able to connect E-mail, social networking sites and the Internet, to allow the device to always maintain the most up-to-date information.

In this regard, Haswell chips will be more than Ivy Bridge. In short, Haswell chip will use Intel's low-power Atom Clover Trail chips in the use of energy-saving technology. Atom Clover Trail chips support the ultra-thin "fanless" Windows 8 Tablet PC.

However, Haswell chips will be able to guarantee the performance of mainstream Windows laptops while almost achieved the equivalent of Intel's Atom chip energy efficiency.

The Windows Blue upgrade program is expected to be available to a lot of equipment, not just the configuration Haswell chip equipment. Haswell chips will be the main beneficiaries, since it is expected to occur in the tens of millions of PC computer.
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WP8 version of the online music radio station Pandora on line free year

According to foreign media reports, in October last year, Microsoft is committed to online music radio station Pandora (Pandora) will release Windows Phone 8 version, WP8 Users can also enjoy a year of ad-free listening to service. Now the promise be fulfilled, Windows Phone store by the software for download, WP7 users can not use the software.

It is designed for Microsoft's latest mobile phone operating system, with a lot of unique advantages of the WP system.
No ads, unlimited streaming

The music sounded before the user will notice Pandora WP8 system a bit different. The software can not see can not hear any advertising, this is Microsoft and Pandora consultation, results, and will be implemented until the end of 2013. Although it is not Microsoft's commitment to a year, in October last year, but the user can still get nine months of free advertising, no noise, interference service. These interference has been annoy users of other systems.

iOS and Android users need to spend $ 3.99 per month or $ 36 a year to subscribe to the Pandora's ad-free service. WP users do not need. In fact, the money Microsoft has to pay for WP users to December 31, Thereafter, the user can choose no advertising model is worth the extra cost.

WP users from listening to the recently released time limit distress. Users per month in the iOS and Android platforms only 40 hours of free listening time.

Identification station boot screen

Microsoft said that, compared with other versions of Pandora application, WP will provide some unique features, of course, no different in its core feature set. The exclusive features of this version in its activities on the diskette. The user favorite sites can be set to the icon displayed in the open interface for quick access.

Pandora's master the diskette will always display the currently playing song information. The application also provides support for the Kid's Corner features of Microsoft WP system. This mode is activated, you can eliminate any obvious track content.

Strange to say, this version also give it the iOS and Android versions of some function: lyrics and artists. The only similar feature is "Why is this song?" Dialog box, it explains why a content will be pushed to the user's current site. This should be not a big problem for many people, but to pay attention, you need to use Google to search for lyrics.
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Acer said the tablet PCs will help them to achieve breakeven in the first quarter of

March 20, according to foreign media reports, the world's fourth largest PC manufacturers, Taiwanese manufacturer Acer has just released the fourth quarter of last year and full year earnings losses than expected in the fourth quarter, Acer last year from profit to loss . Acer also said that due to the surge in tablet shipments, the company's first quarter is expected to achieve breakeven.

Acer is expected in the first quarter of this year, Tablet PC shipments increased by 1.9 times than the previous quarter, but shipments of desktop computers and notebook computers than the previous quarter, a decrease of 10% to 15%.

But analysts expressed doubt they expected Acer at least until the third quarter to end deficits, because Acer does not intend to introduce new products in the first half of this year.

Yuanta Securities analyst Vincent Chen (Vincent Chen) expects Acer shows a small net loss in the first quarter and the second quarter, mainly due to operating expenses will increase, laptop shipments will continue to decrease as well as low-cost tablet The computer will increasingly thin profit margins.

He said: "I expect less than the Acer, Gateway (Gateway) brand, will the value of goodwill in mind the 35 billion New Taiwan dollars." In 2007, Acer acquired Gateway computer company.

Earlier this month, Acer president JT Wang told reporters that the company's target for this year is the Tablet PC shipments increased by 2.5-fold, reaching nearly 10 million units; doubling the marketing budget, so this part of the expenditure in the total expenditure The proportion rose to 1.5%.

He also said the company will focus on a number of new products released in the second half of the year.

Acer said on Tuesday that the company's fourth quarter net loss of 33.7 billion New Taiwan dollars (U.S. $ 1.1328 one hundred million U.S. dollars), compared to the previous quarter, net profit of NT $ 68 million yuan, a year-on-year net profit of 100 million NT.

According to a Reuters survey, 10 industry analysts predicted the Acer fourth quarter net loss of 29.9 billion New Taiwan dollars.

Acer said in January, the company will include Gateway, Packard Bell, eMachines and Heavenly Sword (E-Ten), including four trademark note of goodwill, loss of a total of 35 billion New Taiwan dollars.

By the fourth quarter of the first drag, Acer annual net loss in 2012 reached a record 29.1 billion New Taiwan dollars, compared with a net loss of 66 billion New Taiwan dollars in 2011 has narrowed.
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