IDC: Tablet PC shipments this year, the year after ultra super notebook PC All

According to foreign media reports, market research firm IDC said on Tuesday that, in view of Tablet PC shipments in 2013 will achieve an increase of 58.7%, reaching 229.3 million units of the scale, while traditional notebook shipments in the second year in a row fell, so it can be expected - the former full year shipments will surpass the latter, and by 2015, tablet PC shipments may even go beyond the traditional PC market, total shipments.

"(PC market is shrinking) began just as the global economic downturn, a signal is present, and now has rapidly transformed into a revolution in the field of global computer, mobile products will undoubtedly become the beneficiaries of this change." IDC mobile tracking platform project manager Ryan Gonzalez (Ryan Reith) said, "Tablet PC shipments in 2013 will surpass mobile computers in 2015 will exceed the sum of all the computers, which marks the consumer computing devices, applications, and related ecosystems is a major change in . IDC still believe, PC will remain in this new era plays an important role, especially in the corporate market, but for many consumers, the Tablet PC is a simple, elegant solution that can provide earlier Most PC's core functionality. "

While Apple has always been in the forefront of the revolutionary tablet computer, but the current market expansion has been more and more based on the impact of low-cost Android devices. 2013 Global Tablet PC average selling price (ASP) is expected to decline by 10.8%, reaching $ 381. In contrast, PC average selling price in 2013 was almost twice as flat, reaching $ 635. IDC expects tablet prices will fall further, which will allow suppliers to a target computer industry for many years of low prices to more consumers with a viable computing experience.

"Apple's success in the education market has proven more than just a content consumption tablet computer or gaming device." IDC analyst JTC · Ubud Rani (Jitesh Ubrani) said, "These devices can be learning partner, while With the Tablet PC price continued to fall, had hoped to provide every child's dream of a PC has now been replaced by the reality that we can in fact provide for each child a tablet. "

In addition to lower prices, another major change occurred in the Tablet PC's screen size. Apple's first generation iPad has a 9.7-inch display, and was considered by many beautiful and matter - until 7 inches Android tablet on the market started to get popular. Apple in the fourth quarter of 2012 released the iPad mini, only two quarters of the time, 8 inches screen mini shipments already in full beyond the standard size of the iPad products.
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Forbes: Apple's PC market complacency will relive the tragedy

According to foreign media reports, in the mobile Internet market, Google's Android is replacing Apple iOS become the protagonist, at the same time, Apple's R & D innovation appeared sluggish. Forbes site analysis of articles published that enterprising apple, is being repeated year's defeat in the PC market: in a self-created new markets and become marginalized role.

Market research firm IDC data released last week show that Google's Android is accelerating erode Apple iOS position. In the past year, Android jumped 79 percent share of the global share reached 75%, iOS grew by only 7 percent share of only 17%.

Forbes article pointed out that in iPod, iPad before the advent of innovative products, Apple IBM (in the past), in charge of Dell's PC market become niche players, do not want to repeat this tragedy, apple, back to the PC market, "old pattern" in ?

Over the past decade, Apple relies on a series of innovative beat Sony, Dell, Nokia, Ericsson, Motorola and other rivals. But today Apple has undergone some subtle changes, the lack of investment in research and development, which will affect the lead.

According YCharts statistics, in the past 12 months, Apple's R & D Expenditure ($ 3.9 billion) in the technology industry ranked only 21, Google is the first seven, including R & D investment than Apple's Intel (No. 1, 10300000000 dollars), Microsoft (No. 2, $ 10.2 billion), IBM (No. 9, $ 6.4 billion), Amazon (No. 15, $ 5.4 billion).

Lack of investment in research and development, leading to Apple's innovation can not keep Google. In the new product, Apple has been tight-lipped, but the industry blog or CMA disclosed in advance. According to rumors, Apple's future may be released within 12 months of new products including iPhone 5S, smart TV and smart watches.

Many people on the iPhone 5S's reaction was "also used to toss to upgrade?" It should be noted that the smart phone is transferred to the big screen. In addition, many people believe that intelligent TV has missed the opportunity, many competitive products improved user interface, with better Internet capabilities. Apple watches likely to succeed, but if the delay is not listed, the opponent will be pre-emptive. As a comparison, from fiber optic broadband to Google Glasses, Google innovative product after another.

Forbes article points out, the time back in 2000, Apple was a niche of high-end computer gamers, PC market share does not exceed 3%. Later, Apple with "creative thinking" (ThinkDifferent) created iPod, iPad and iPhone market. But today, the world is still changing, consumers want to get a different experience, apples if stagnant, will only lose subscribers.

The article points out that Apple should be large amounts of cash for research and innovation, return to the "innovative thinking" Fundamentally, otherwise Google will use innovative than Apple has become the world's most valuable technology company.
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