Interpretation: LED industry marketing strategy 1.0 to 3.0 of the times

Marketing is the key post of director positions lighting companies, recently, in huahongbing upcoming lecture, marketing elite hundred vote pilgrimage, hot words, marketing director of the industry has reached an unprecedented heat, lighting marketing in the industry are numerous concern and discussion, then,led stripmarketing is how to develop and achieve the status of everybody's mind now it? with this issue, the reporter interviewed a senior member of China Illuminating Engineering Society, lighting, electrical branch in Guangdong Province Chamber of Commerce vice president of Hubei , according to the Shanghai United investment Co., Ltd. CEO, Ningbo Seoul, according to league general manager rich lighting industry Chen Jun, senior marketing people. 

Chinese lighting industry from a product, price, place and promotion based marketing 1.0 era, into the target market, product differentiation, brand positioning and dissemination based marketing 2.0 era, and then entered a "customized products, user-friendly design, interactive communication and personalized to meet the "based marketing 3.0 era, only a short ten years time, have to say is an all LED lighting people to be proud of. 

Before the era of product marketing is king 

Before the eighties of last century, China market simply do not care marketing, marketing era really enter the Chinese market should start from the eighties and nineties, and began marketing the lighting industry anew, a decade later, from 2000 onwards, and was officially opened by the industry's attention, and therefore, can only say that before this century is the era of LED lighting in the front can also be called a product of the times. 

Before the start of the lighting industry for several decades, the market economy in China was established shortly after their status, resources are lacking, so they have to worry about sales after product produced, LED lighting industry, especially the lights are lighting industry is no exception . At that time, the name of the lighting is not clear, many places still called lamps, but the concept of product design prototype has already occurred. Due to product demand, the lighting industry has also received a golden period of development. 

Later, though with the influx of a large number of producers,led strips industry's production capacity has been greatly improved, industrial scale has been expanded, but relative to the huge Chinese market and the gradual opening of the world market, there is still a shortage of the status quo . Meanwhile, due to the continuous application of new materials, new technologies, new design, lighting products emerging new changes, the pursuit of fashion has attracted a large number of consumers, so that sales results LED lighting industry is very gratifying. 

Marketing 1.0 era 4P highlights 

The last century to the beginning of this century, due to the further expansion of production, LED lighting industry began to emerge dominant demand saturation phenomenon, some foresight of the companies began marketing efforts will pay attention to it, but then just a marketing product, price, place and promotion of basic applications, can be called the era of marketing 1.0. 

Lighting Marketing 1.0 era, companies are still not relaxed the importance of the product, product design and product quality are demanding. Also, due to the influx of competitors and new technologies, the continuous application of new machinery, upgrading the lighting industry manufacturing strength, saturation phenomenon, businesses began to focus on cost-effective products, and starting to focus on channel development and marketing. 

That era, attention to lighting Sanli channel construction began to build stores in the country, improve the business channel network in the national market have gained a great success. Encouraged, LED lighting industry, many companies have started to follow suit, dealers unprecedented attention, lighting the logistics industry has been developing rapidly, consumers can more easily and quickly get the desired lighting products, sales of LED lighting companies have been significantly upgrade, the entire Chinese LED lighting industry has also been a rapid development. 

Marketing 2.0 times difference in presentation 

With the development of LED lighting industry, marketing thinking has been widely accepted, lighting entrepreneurs, professional managers to have a more thorough understanding of marketing, the lighting industry into the target market, product differentiation, brand positioning and dissemination based marketing 2.0 era. 

In Marketing 2.0 era, consumer demand further attention, whether rich enterprise products, the quality is good, the price is reasonable and other enterprises attach importance to gradually gather opinions and targeted for improvement in order to conduct a meet. In addition, to understand China's specific market lighting companies began to open as a core target market, differentiated positioning has started to become a major business strategy, mode of transmission in the industry have begun to shift from popular, NVC, Op, three male well-known brands such as LED lighting industry began rapid development. 

That era, Op hosted in Guangzhou, "the same song, into Canton" campaign, Huaqiang This Pradesh, NVC, three male walked into the CCTV, NVC 1200 marketing elite market, reflects the distinct characteristics of Marketing 2.0 era . 

Interactive Marketing 3.0 times forward 

Now, with the advent of the continuous development of marketing thinking and intelligent, networked era, LED lighting sales began to enter the era of marketing 3.0 "customized products, user-friendly design, interactive communication and personalized to meet" as the basis. 

In Marketing 3.0 era, the seventies, after eighty became the main consumer, this generation grew up in the rapidly growing due to the Chinese economy, on the vicissitudes of a profound experience, thus showing a strong respect for individuality, against qualities authority. Therefore, consumers of this period will not be because the product is brand to buy, but to really feel the impact of brand power and interests will be tempted. 

Meanwhile, due to the constant application of intelligent, networked arrival, the Internet, and other tools of micro-channel, businesses and consumers closer together, but also more personal service, or even just to get attention interactive experience to get recognized trend. 

In this day and age, online transactions, offline experience O2O model has become popular, such as customized designs according to the Union of + show + interactive experiential new style of communication outlets, Marketing 3.0 has obvious characteristics of the times. In addition, the marketing also has 3.0 times greater social significance, its essence is centered on the values ​​of humanism marketing, it is more emphasis on a social responsibility, to make society better and more harmonious. 

Marketing Marketing 1.0 times from 3.0 times to the importance of the consumer is rising, the extent of their needs are met is also expanding, the level of corporate marketing requirements are also rising. However, these three era and there is no obvious time limits, all three marketing trends in the led strip light industry is presented in parallel and, therefore, should be based on business realities, director of marketing, and open-minded, forward-looking, in a complex market environment to allow enterprises to occupy in their place.

Car LED advertising display system which of these components?

With the development of electronic information technology, automotive led advertising system replaces the traditional body advertising to become a necessity. The car led advertising system as a new electronic advertising, it's night and day visibility and ease of operation, deeply concerned about the advertising and media industry to become mobile billboards in the city.

Upon request, the vehicle led advertising display systems in more than 18 hours working time, to meet the advertising, publishing notices, a central management system for publishing content, the system of the LED advertising screen all vehicles unified management control by the management center.

Car led advertising system mainly consists of the following components:

(1) LED display unit board

Upon request, showing some of the Asian outdoor P10/P8 constant four sweep single yellow cell plate. The unit board composed by a yellow LED line matrix, and then fixed to the plastic shade cast from. Cell plate driven by a PWM signal yellow LED driver chips, can form 256 gray levels.

(2) Display Control Card

The system is equipped with a controller card supports up to 20 characters monochrome led strip screen (320x16 points). A 5V power supply, support 1/16, 1/8, 1/4 three scanning methods, built-in Simplified Chinese (16 dot multiple fonts), alphanumeric character, supporting character font download updates. Supports a variety of display: left, right, down, cover down, cover up, discolor show blinking, immediately shot.

(3) DTU data transmission module

DTU data transmission module can provide high-speed virtual private data communications network using GPRS network platform to achieve transparent transmission of data information, taking into account the needs of the application networking, virtual private network data on the network structure.

(4) Power Module

Power Module with isolated power supply, output voltage stability and load stability is high, and there is an overload voltage protection, anti-surge, anti-electromagnetic interference circuit. The power supply has delayed 20s boot protection, to avoid the vehicle start-up state power supply instability.

(5) Center Management Software

Management software specific functions according to the needs of the development agreement, the user can use a fixed IP, dedicated, dynamic DNS server and other ways to build the center, but also by our server to build transit, transit service to provide you publish. All you need to have a computer with Internet access, you can enjoy our transit services to be implemented on the machine within the purview of the led strip light screen for publishing and management, thereby eliminating the need to build a central server work.

Car led advertising system to meet the advertising, publishing notices, content publishing systems management center and all the user needs to occur and use this system, I believe that the advertising industry will develop better and better.

Parking LED energy-saving technology program analysis

Underground parking lot lighting, because it is a long continuous lighting, if ordinary LED fluorescent lighting, one lamp beads affected by high temperatures for a long time, decay quickly; Second, in the middle of the night when no one is wasting electricity, so To solve the underground car park lighting, it must be done greatly extend the life of LED lamp, while energy-saving, which must consider the parking lot of the environment, so intelligent. With many years of LED research and development experience, the following analysis of three parking flexible led strip solutions program.

To stick with the pace of the industry's advanced, energy-efficient LED lighting in general parking lot using the human body infrared sensor technology and microwave radar sensor technology and electronic sound and light control sensor technology, due to the shape beautifully designed, stylish, good heat dissipation, high brightness, light uniformity, not glare, and can delay automatic extinguishing human infrared sensor products, has become the best choice for parking.


Features Voice program is to detect ambient sound environment, if the surrounding environment is too noisy, it is easy to have lights; Conversely, if too quiet around, you might not trigger, so it is important to set the sensitivity for the problem, with the sensitivity and adjustable time program, users can set their own sensor sensitivity according to the ambient environment.

Features induction program is to detect human pyroelectric infrared body issued, using Fresnel lenses to collect human infrared energy, an obese person, more infrared energy emitted, whereas the infrared energy emitted by the little man less, Therefore, obese people and skinny people sensing sensitivity, generally sensing distance of 2-4 meters, and someone to fit the occasion. Since the pyroelectric infrared sensor for detecting infrared body, the body's temperature is usually 37.5 degrees, while the temperature near the led tape LED lamp head is generally about 40-45 degrees, so the temperature and fluorescent light interference is relatively large. To address this issue, in particular, has developed a light insulated compartment lamp, can effectively solve the problem of interference of light and heat of the interference. General recommendations, the body is more adapted to the induction fluorescent corridor, if applied to the parking lot, you need to confirm the relationship between environment and people around you. In the first use, CPU cycle time needs to be reset, triggering the start of the second is accurate.

Smart radar sensor is the first program, the main program using the Doppler principle, the microwave transmitting radar signals around 5.8GHz, when a moving object enters into the fields of radar, the feedback signal to the receiving circuit can thus change the trigger circuit working condition. General sensing distance can reach 5 - 9 m, as long as the object moves can trigger. Although its object is triggered in the range, if not move, is still not triggered. Radar sensors can penetrate non-metallic objects, such as gypsum board, wood, etc., especially suitable for concealed installation. The effects of radar interference induced by relatively small, and relatively high sensitivity and is particularly suited to the underground car park led strip light solutions.

Samsung to push several new Bluetooth wireless smart light bulbs

A few months ago, we've seen reports indicate that Samsung has launched its own wireless Bluetooth Smart bulb products. Samsung's Smart bulbs built-in Bluetooth technology, you can perform the same smartphone or tablet without the need for Wi-Fi or network control, allowing the user to be able to control up to 64 intelligent light bulbs, but also without the help of other devices.
Now, Samsung has officially expanded its wireless Bluetooth Smart bulb product portfolio, launched a variety of models and street products, not only ordinary users, including hotels, offices and other places, you can use these intelligent LED bulbs, seamless integration with smart devices.

Samsung These bulbs are the industry's first Bluetooth Smart technology controlled via Bluetooth products, and do not want to need the support of other similar products, like Wi-Fi networks. In addition, the lamp's performance, these products also excellent. Samsung's new Bluetooth Smart bulb brightness is adjustable down to only 10% of the original, and the color can be warm white or cool white switch between Philips and LG disco similar products do not have this type of effect. Meanwhile correlated color temperature (CCT) increased from 2700K to 6500K, each lamp life reaches 15,000 hours. This unique PARLED Samsung lamp is that it will blend with the spotlight fixtures. Further, the cap can be rotated to adjust the position of the lamp, no other auxiliary securing means. Samsung also said that, according to the average of four hours a day to calculate, then they can stick with 15,000 hours, down conversion, which is about 10 years.

Samsung Smart bulb into the business is not really surprising. Over the past 10 years, due to the hot TV and multimedia devices, Samsung's main business had changed for the family entertainment. In addition, the production and sales of Samsung smartphones and tablet PCs are equally amazing. In this case, open up the connection of mobile devices and smart appliances nature is a natural thing.
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How to design a suitable office lighting

In addition we have to consider the office feng shui , feng shui taboos office , office Feng Shui , Feng Shui office seating office lighting design should also be considered . Office space can be a complex spatial clusters, is a diverse collection of information conveyed . It usually contains the reception and performance of the corporate image area , open office area, separate office managers , channels and corridors , meeting rooms and informal discussion area. Some large companies also have their own galleries, exhibition space , staff restaurant and lounges . For different types of office design company , in addition to the processing space considerations to be integrated on color and texture than the performance of other materials , plus a good office lighting design . Performance in light of these aspects of language , plays an important role.
We will elaborate three levels in three places during office lighting design to consider:

An office lighting design points:

( A ) a light source with a given 6200K uniformly spaced around the 300-500lx ambient light ( general lighting ) , in each work surface , recommendations given above focus illumination 800lx face with the light of about 4000K .

( 2 ) on the impact of visual acuity , one of the main indicators of the health of the glare index (UGR), should be controlled within 22 of the CRI should reach 80 or more.

( 3 ) other space where you want the light to be bright , dark place should be dark , not averaging flattened . Note that in the meeting room , informal discussions, meeting rooms and other areas , manufacturing and friendly atmosphere with a light warm color ( about 2800-3300K), making interpersonal harmony.

Second, office lighting design considerations :

1 , when the work is difficult to determine the location , the choice of the light-emitting area, low brightness LED lamps, such as LED panel lights. 2 , close to the surface and decorative visual task performance in the room should adopt dull decorative material 3 , office hours almost all day , so the formation of artificial lighting and comfortable lighting environment should be designed in conjunction with natural lighting 4 , at a computer terminal office space equipment should avoid people and what appears on the screen (such as lamps, furniture , windows, etc. ) image 5, the general office lighting should be designed on both sides of the work area , should make using the fluorescent lamps with the longitudinal axis parallel horizontal line of sight should not be arranged in front of the lamp operating position

6 , office lighting should adopt LED lamps.

7 , the ideal office environment and methods to avoid light reflection

8 , the manager's office to consider lighting design desk illumination, illumination meeting space and the necessary electrical equipment

9 , meeting room lighting to consider the lighting for the main parties to the conference table lighting . Engender a feeling of center and focus . Illumination to the right, around the additional auxiliary lighting

10 , in order to meet the main auditorium stage area lighting, ceiling lights can be installed with auxiliary lighting the stage , and to the average vertical illuminance of not less than 300LX

Third, the three errors :

Lighting, space design is undoubtedly the magician . With the improvement of people's quality of life , office lighting design has been more and more attention . In addition to meeting the general lighting needs, the main task is to create a lighting design office of a warm family atmosphere , and therefore , the correct choice of lighting is particularly important. However, due to the general understanding of the lamp is very limited, often blindly use , resulting in a lot of misunderstanding use.

Misuse of a lot of people use blind spot ( ie halogen incandescent light bulbs ) . Spot was originally used for accent lighting , there is emphasis on the role showpiece , but now it is used in general lighting. Spotlights on the ceiling makes the ceiling too eye-catching, but the lighting effects on other objects relative weakening of the illumination range of space has limitations.

Many people misuse two to save money , the choice of a traditional fluorescent lighting , ignoring the traditional fluorescent easily formed in the course of bad light , frequent maintenance .

Many people prefer the misuse of three crystal lamps , think it is a symbol of style , but did not notice the United States and Europe for residential, its ceiling height of at least 3.5 meters, while the domestic residential ceiling height is generally 3 meters or less. Therefore, if you do not consider the situation , blindly use crystal lamps, crystal lamps that not only can not show grace style, but will result in pressure.

Office lighting design is very important, particularly in office buildings, lighting design can affect worker productivity , thus affecting the company's economic development , and even affect the employee's physical and mental health problems mood ! So , for different customer needs, design the lighting in different locations and different requirements , so the rational design and use of lighting to make our office more suitable for work , so that employees better play to their ability , to bring greater benefits , office lighting design is not sloppy !

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LED really saving it?

 Prior to this, the lighting industry has never been so beautiful before. Needless to say the industry in energy conservation and environmental protection of the environment and the trend , LED light source has become the mainstream of the future of lighting is an industry consensus , the general trend. Talk of the town even in the consumer market , when it comes to lighting, although most scanty , they are known to everybody LED, which is naturally half thanks to the Government's strong support for the promotion of power, but also the other half of the advantages of LED technology itself and charm due.
The eyes of the general public , as a new lighting technology , LED has basically been equate with saving , the only obstacle seems to be the price . And even in the country , the price is not the problem ( the reason we know everything ) . However , LED energy-saving lamps really do ?

1 , light source efficiency

LED (Light Emitting Diode) is a light-emitting diode, is a computer into visible light can solid-state semiconductor components , like a traditional incandescent and halogen light-emitting principle behind thermal radiation , fluorescent lamps , mercury lamps, sodium lamps and gold halogen lamp is used as the gas discharge principle , LED itself is also a technical representative , a light emitting principle .

Luminous Efficacy : luminous energy into visible light ability , with the ratio of luminous flux and power measured in units of lm / w.

As can be seen from the table , LED technology as a new light source, than traditional lighting technologies have a certain nature . We often speak of LED energy saving is also on this level of judgment , in fact, to determine whether an energy-saving lamps far beyond what technology and light. But even so , the luminous efficiency of a wide range of LED technology , the general said LED light source is also more energy efficient than other light sources is not accurate , it is like saying people are romantic, Chinese people are industrious, the Japanese have behaved the same, do not science. We get along , I have to see each other is how a specific French, Chinese and Japanese , but also with LED products as well.

2, electrical energy efficiency

In addition to the line voltage incandescent and halogen lamps , light sources are needed with other lighting appliances . Electrical lighting power utilization is also problematic , namely the use of electrical energy from the power line drive in the ratio of light source used in the case without considering harmonics , power factor λ is usually cosφ to represent. These do not understand it does not matter , in short , the efficiency of lighting appliances usually need to see the power factor indicators on the right.

Most brands will provide electrical products like books or on the efficiency of the system parameters of a single page , as shown below, our designers can require manufacturers to provide relevant parameters.

3 , lighting efficiency

Lighting efficiency is better understood, simple terms is the ratio of the light fixtures inside out under standard conditions of light out of the light , usually expressed LOR , LOR = luminous flux emitted by the lamp / luminaire light flux. For example, a normal 3 * 14W lamp panel , a light source is the total luminous flux 3600lm, if the measured lamp luminous flux is out of 1800lm, we say that the lamp efficiency is 50%.

4 , energy-efficient lighting

If lamps with light and practical method and location are similar , the evaluation is not an energy-efficient lighting , requires a combination of these three aspects of energy efficiency lamps come :

Lighting Energy Efficiency = Luminous flux emitted by the lamp / ( Loss source of electrical power + ) = light emitted * LOR / ( + electrical source power loss )

For chestnut : If a 3 * 14W Lamp A, total luminous light source is 3600lm, lighting efficiency is 65% , the whole lamp power is the source power 42W (3 * 14W) plus electrical losses 10W, then it is energy-efficient lighting 45lm / W.

5, LED lamps are energy-efficient ?

After clarifying the evaluation of whether or not the standard of a saving lamps, mutatis mutandis, to find the right thing as long as we can judge the merits of these two fixtures .

Taking a brand 3 * 14W Grille with , for example, when it uses three lamps 14W/1200lm , and with a single tube 14W ballast and one pair of tube 2 * 14W ballast , the system power is 18 +32.5 = 50.5W. Grille efficiency LOR = 75%, then the lighting system efficiency is 3600 * 75% / 50.5W = 53.47lm / W.

At this point, as long as the corresponding type LED lamps to replace energy-efficient lamps 3 * 14W higher than 53.47lm / W, we can say that it is energy-efficient.

Summary: When we designed the "choose Light" link, select the appropriate light source is mainly supporting the right appliances, as well as proper lighting , energy efficiency is one aspect to consider .

When considering the energy efficiency of our design, we can not just use any type of technology and light , but also the actual parameters lighting, electrical and lighting , it is best able to sample and measure the physical examination .

From this we can see that now popular to say how much money one watt LED is actually very not justified, because the owners purchase lamps to buy is "light" instead of " power " ; using yuan / watt to measure LED, likely to buy low light efficiency is not energy-efficient LED products in the lighting level to consider the correct measure of economic indicators should be RMB / thousand lumens, behind us again in detail.

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